ABOUT US

Welcome

Ella Concepts is a jewelry and fashion accessories brand born in late 2021 in the US.


Our mission is to accentuate the inner glow of our clients. Help them to find the perfect look for every occasion by providing a collection of handpicked pieces that will spark emotion, imagination, and inspiration to be their best.


We believe in the power that each piece has to elevate not only the everyday look but woman’s self-esteem. Founded by Brazilian entrepreneur Vanessa Prado, she began to work on this project in 2020 when she decided to combine her entrepreneurial spirit and experience and passion for fashion into reality. She loves to find quality pieces that are fashionable, affordable and worn for any occasion.

Why Ella?

Jewelry has been part of human history since the ancient world: transforming raw materials into wearable art. What you wear as jewelry is so personal and unique, defining your taste and preferences in colors and shapes. Just as clothing, jewelry tells a lot about who you are. We believe in the power that each piece has to elevate not only the everyday look but woman’s self-esteem. What you wear as jewelry tells a lot about your personality and makes you fell unique and powerful.

In Portuguese, the language of our founder and curator Vanessa Prado, Ella means “feminine”,

Femininity, elegance and quality are words that best describes our brand “Ella Concepts”.

Where & How

We partner with jewellers from Brazil to provide us with the best that their skills can offer.
Ella Concepts was created and stablished in the United States, and the majority of our pieces are designed hand-crafted in a sustainable way in Brazil.


We can only evolve if we maintain a continuous effort to only use the highest quality materials available to us. Most of the materials we use are: 925 sterling silver and stainless steel, plated high polish 18K gold and rhodium plated. All of Ella Concepts pieces are nickel free meaning that they are hypoallergenic. Our pieces are made using the best sealants, resulting in plated jewelry much more durable.